Unless they actually want to succeed and really make a big impact in the world

Now I know that some of you will be rolling your eyes, I get it.
Why the hell would you need to brand yourself?
Your brand is your logo and your pretty font, and your fab biz card…

W R O N G

Your brand is YOU.

You are your business.
And your personal brand is a ‘real living thing’.

You need convincing ha? Ok, lets dive into that.

Think about the three people you watch most on the net, whatever your poison (youtube, facebook, insta) and come up with one word that describes each of them.

That was easy right?
They are definatley (insert whatever you think, ie BRAVE, CRAZY, UBER SLICK, PROFESSIONAL…)

Their ‘brand’ is them. Sure they might have a pretty logo, but HOW they show up is what attracts you. It is there uniqueness that stands out from the crowd. It is there unwavering faith in choosing to show up and BE their authentic self that makes you want to work with them or be them.

In a world of many and varied voices, if you are not branded you are lost in the crowd.

Now I am not talking about false branding, pretending to be someone you are not.

I am talking about being authentic. Being real. Being unashamedly you.
You can try and water yourself down to be more palatable to more people, and in fact that is what many new to the business world try and do. They try to serve everybody. And end up serving NO ONE.

To be authentic is to embrace and honor your brand. that is, to embrace you, the real you.

Are you bold?
Are you quietly strong?
Are you high energy?
Are you bringing calm?

You really need to think about this. And I mean a lot.
You cannot BE everything and nor should you try to be.
If you tried to be all of the above you would come of as false, so why do we try and do it.
Well I used to try and be all things to all people because I wanted to ‘meet my clients needs’. 

Nothing wrong with that right? You should be trying to meet your customers needs. And I could, and so can you…
But just because you can be both bold and peaceful it does not mean that you should.

Let me explain further.
If you are naturally bold, being bold and out there will give you energy.
Being bold will attract your tribe.
But you won’t be bold all the time, you will also have times where you are quiet, where you are reflective, but that is not your USUAL state.
And if you tried to be reflective and peaceful all day long you would be EXHAUSTED at the end of the day.

You will have one mode which is your natural habitat, and that is the gold, you want to operate in that mode as much as possible.

Now let’s do some deeper thinking about you:
1.  What would people say about you in one sentence?
2. What one colour would represent you and why?
3. What celeb would you be most associated with and why?
4. The thing people always say about you is…?

Now think about HOW YOU WANT TO BE SEEN:
1. What would you like your clients to say about you in one sentence?
2. What colour would your business be and why?
3. What celeb would your biz be?
4. What is the one thing people always say about your biz

And finally, think about what people would say about you and your brand (since they are one in the same) right NOW:
1. What would you like your clients to say about you in one sentence?
2. What colour would your business be and why?
3. What celeb would your biz be?
4. What is the one thing people always say about your biz

Compare your lists.

If there is a difference in those lists you need to do some work on your branding.

There is a wee bit of extra training up for grabs for you today (free of course) in my group Business Out Loud & Authentic.  Jump on over there and learn a bit more about personal branding for your business.

Just a lil ole PS here, even if you are NOT in business, you will be attracting money in some way, shape or form.  Personal branding applies to EVERYTHING you do.

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