Not Your Usual Business Coach

I might have all the boring biz and coaching quals but I do not subscribe to the rules nor buy into mediocracy. 

I want to show you how you can have it all, and get your business working FOR you in ease and flow!


Who the Hell is Michelle Clarke 


Howdy, I might as well tell you right up front that I’m an all-in kinda gal! I L O V E (like really really really love)  empowering women in business. because I know that we are the ones here to make a difference in the world, and I also know that it is our time to shine. I live in the light these days boldly and authentically, and everyday is a joy to live… the reason I show up everyday and bound out of bed at 5am is because I want that for you to.

I am all about the results, I am a rebel rule breaker in business and I am addicted to systems & structures that make things F L O W.  Having been in business successfully for 25 years and coaching for over 10 years, I have seen it all. And let me tell you, success is much easier than you have been led to believe and your business can (and should) work for you and bring you immense joy not stress.  My purpose in life is to empower you to greatness so you can get your gifts out there into the world and get on with making a difference in peoples lives. If you want someone who has your best interests at heart and will therefore support you AND call you out and hold you accountable (with love and humour) then you have landed on the right page.

I love ALL trees & animals, connecting with nature, being healthy and vibrant, and living life to the fullest, finding the joy in the little things and eeking fun out of every single day! – you can find out even more below.

Hi! I'm Michelle

I know (and so do you) that you are here to change the world, even if that does scare you some days. You know that you HAVE to make this business a reality, you are committed to changing things for the better, shaking up the status quo, and you can see your success clearly.

Then there are the days when you stumble and trip, and you doubt that you can pull this off, you get overwhelmed, and then procrastinate, and then beat yourself up and down and round and round - but you always get back on the horse cause, well, you gotta! You are here to change the world and your passion is bigger than your bullshit!

I know you can do it, and I even know that you can even do it alone (eventually), but you will get to the money making, hell yes living part, so much quicker with me on your team empowering you to smash kickass goals out of the park, growing your success mindset and self belief, and sharing all the tech tools, marketing shortcuts and strategies to power you forward.

It is time to step into your Queen energy and shine!



Together, we shall rise,



So what does a Holistic Business Coach do?


Well, coach you to success, all of you. That means that I coach you to become the kickass business Queen you are born to be, AND coach you to up-level your life at the same time.  You are your business, so if you are not doing well in your life, wellness, boundaries, wealth creation, or mindset, then your business results will reflect that.


What is coaching like with Michelle Clarke?

My clients tell me that I have four super powers:

1. Busting the bullshit holding you back and helping you to own your awesome (believing in yourself)

2. Cutting out the crap and helping you to focus on what is important so that you can move the needle forward in your business instead of drowning in busy work

3. Getting you to take aligned and bold actions which will bring you the results you seek

4. Meshing strategies & effective systems with the mindset – it is the double whammy that gets the golden results

But what does that mean for you? It means that you get powerful results every time. Working with me involves both immediate results when we create unique business strategies which are a perfect fit for you and your own tribe, and long term results through working on powerful mindset shifts, which allow for evolution into the confident businesswoman who nails it in business, and makes a massive impact in the world.

Because, honestly, you CAN have it all, purpose and profit, success and love, and I want to show you how.

the brave michelle clarke
Michelle Business Coach

Here are a few quirky things you might want to know about me:

  • I dropped out of school at 16 as a straight-A student to become a beauty therapist, much to everyone’s horror. I had planned this all out at 9 because I wanted to make people feel great, and I still do this even to this day. Oh yeah, I had saved up $10K to do the course myself by this age (that was enough to put a deposit on a house back then).
  • I had our family 90% self sufficient at one stage, making cheese, wine, growing all vege and protein.
  • I love to kiss animals, and my most treasured pet was my milking goat Belinda.
  • I have a strange sense of humour and I love nothing more than to laugh. In fact, it is pretty hard to get me to be serious, I find the joy/fun in every situation (or find a way not to be involved). If something is fun then it will have the right energy and it will flow.
  • I am a real homebody and love routine. It sets me free and allows me to achieve great things, but I have also travelled to over 30 countries and have lived and worked in 3 countries.
  • I was married, mortgaged, pregnant and had my first company by 26.
  • I have managed 3 of the biggest colleges in NZ and have over 19 quals including an MBA and a Teaching Degree.
  • I have a wild NZ pony (my Kaimaniwa Bramble – that’s her at the top) who bit me so hard when I first met her it took several weeks to even close up, and now she is the biggest kissy monster ever, and sulks when you stop kissing her.
  • I can often be found bareback barrel racing or doing archery from my horse.
  • I am under 5 ft tall, 4.9 to be exact, I think that is officially 1 inch off being a midget!

Anyway, enough of me…

What I really want to do is to help you get fired up and GET YOUR BUSINESS CRANKING, SO Let’s do this

A final word about coaching…
Let me make this really clear, you have the ability to succeed and I am here to help you do just that. I don’t want you to worry that you don’t have what it takes, or that you won’t have enough time, because I am going to teach you all that stuff.  What coaching does is:

👑  It highlights the gaps so we can plug them with super cool and aligned marketing, tech tools, and systems.
👑. It will allow you to be really honest with yourself so you can move forward to better results.
👑. It allows you the space to grow, learn, explore, and then implement a successful empire that will serve you.
👑. It is nothing short of life-changing.
👑. It will reveal a strength you never knew you had.
👑. It will make you bold.
👑. It will make you trust yourself.

People often look at the cost of coaching as a barrier to investing in themselves…. without realizing that NOT investing will always cost you more in time, lost sales, frustration, and continuing to cement in the belief that you cannot do it and manifesting more of that in your life.

If you are ready to ditch the hustle and the overwhelm, then you are ready for coaching.



Frequently Asked Questions

How much are your services?

There is a range of solutions to meet every budget.
1. Free daily snippets from Sparkle Nation

2. FemPowered Empire Building Mastermind - from $50 weekly
3. Business Acceleration Club - from $115 weekly
4. One on one coaching - the price depends on the package selected.

What sort of results do you get?

Nothing short of epic results is acceptable to me. If you want to succeed and are willing to do the work, I will get you there.  There are many testimonials for you to read but here is what you really need to know:

  • I have got your back
  • I get results because I am not afraid to say the shit that needs to be said and to challenge your current beliefs
  • I have the skills, I have coached hundreds of other women just like you to success
  • When you coach with me, you get all of me, whatever is mine is yours, the systems, the tools, the strategies, the shortcuts...
  • I work with women in all sectors, but they all have one thing in common, they are not here to be average, they are here to change the world, they are connected to soul (as am I) and they are committed to taking brave action (but don't worry I will show just how brave you can be if you are not there already)
  • I get fast results because I don't buy into bullshit or the normal business rules
What is your process for getting results?

Regardless of how you choose to work with me... this is the process that I use to get you the results you seek.

Clarity & Focus - Structure & Systems - Success Mindset


  • We get extreme clarity on where you want to end up and start with the end in mind
  • We set a super clear goal and measure your progress towards that  to ensure success
  • We will set a clear step by step strategic plan so you always know what to do next
  • I will challenge you on the why because we need to ensure that your business growth direction matches your values (otherwise I would be setting you up to fail - and FYI that never happens with me, because I ensure CLARITY)
  • We get crystal clear on who you are here to serve, create a client avatar, then build your brand story and marketing messages around that
  • We get you really clear about what your unique gifts are and what sort of business offerings will best serve you and your clients
  • Then we dive into clarity on where to find your ideal clients and how to best reach them, which takes us into structure and systems


  • I share all the tech tools that will make your life so much easier and help you to set them up (if that's what you need)
  • Then we look at time efficiency and automations - so you can actually have the freedom you thought your business would provide
  • We streamline processes like sales funnels, client onboarding systems, nurture sequences, etc
  • Then we work on bravery and visibility at the same time (you need one to do the other) and really tapping into what your message is so that when we dive into marketing, you are saying the stuff that will get eyeballs
  • Then we look at systems for creating and delivering marketing content the super easy and aligned way, and repurposing content so you are not at your computer all day long
  • We then take a long term view to scaling your offerings which leads us to success mindset


  • Success requires space and rhythms, there are certain things that all successful people do, I teach you those because my role is to make myself redundant, you will become the business leader, the confident queen of your empire which is here to change the world!
  • We dive into energy (if you are ready to go there) and I will teach you how to get super results in ease and flow
  • We of course deal with any mindset blocks, money stories, and old worn-out patterns or beliefs which are no longer serving you.

I order these three parts in sequence here because that is the order we need to do them in, however, the reality of coaching is that we do whatever you most need on the day, and we in fact end up working in all of these areas simultaneously.

My clients tell me it this holistic approach of meshing mindset with strategy and calling it like it is that gets them the results.  Are you ready for the results too?

Want to know where to start?

The very best place to start is to talk with me directly, then we can figure out where your gaps are in the above three areas, and even if the time is not right for us to work together right now, you will leave this call with the next step you can take on your own right now to grow your business and make it work FOR you - it would be nice to have clarity, certainity and freedom right?

Book here 

How do you get the great results you get for other business women?

By smooshing together the strategy that you need to get you ahead fast and helping you to build a success mindset and success rhythms/structure alongside those strategies - that is why I get the epic results.

Having the best strategies in the world will get you nowhere if fear keeps you playing small. And, no amount of self-worth and belief will bring forth your success if you do not have the energy, time, and know-how to take the aligned actions required.

Do you have payment plans or can I get government funding to work with you?


If you need a payment plan the best thing to do is email me at

If you live in NZ you might be eligible for funding if you meet the criteria, again, the best thing to do is email me.
And yes, I am registered with Regional Business Partners for both one on one and group coaching.


Can I join at any time?

You can join Daily Inspiration From Sparkle Nation at any time.

FemPowered Empire Building MasterMind is subscription based so you can join or leave at any time.

The Business Acceleration Club is 6 months long and you can join at any stage, we will meet you where you are at 🙂

If there is space available on the one on one coaching schedule you can join at any time (spaces go fast though)


Where should I start? What will work best for me?

If you are ready to dive deeply into the energetics of sales and up-levelled mindset then FemPowered Empire Building MasterMind is where you want to be - this is LIVE weekly soul powered training with a powerful group of badass entrepreneurs. 

If you want to become the CEO BossBitch of your business and are ready to get brave AF & visible AF to get more clients then choose the Business Acceleration Club. Group coaching gets super powerful results because the success of others in the group powers up your own, plus having the support of a group of like-minded (success minded) badass businesswomen who have your back is PRICELESS. All of my groups end up being firm friends. I often coach women who say they have been in coaching groups before and not found them to very beneficial, and when participating in my group they say it is mind-blowingly different and that the results are astounding. I can't tell you for sure what the difference is because I am not in those other clubs, but my guess at why it is different is this... I treat your business as the unique entity it is and as such guide you to grow it in alignment with your soul and give you SPECIFIC strategies and the ACTUAL next step for YOUR business - aka not generic assistance.  It is kind of like one on one coaching but in front of others if that makes sense?

If you have a unique business or are ready for fast growth then One on One Coaching is for you. It is intense and all in, so make sure you are ready for results if you put your hand up for this.

What sort of coach am I?
I am not your usual coach but if I have to have a label it would be Holistic Coach.
What is a holistic coach? To me, it is someone who coaches the whole person. You are your business. It is nigh on impossible to grow your business without also growing yourself. The tools, systems, and beliefs that got you to this point in business need an upgrade to take you to the next level, so expect me to empower you in other areas of your life as well. Coaching is nothing short of life-changing.
*I am also trained in NLP and life coaching (among other things) and while that is not what our coaching will be based on, those skills definitely allow me to coach you in a holistic way.
Does holistic mean woo woo. Yes, it does.
I work from soul, I am the mindset queen and I teach you about the energetics of sales.  However, woo woo does not mean fluffy.
Someone asked me recently online what sort of coach I am.
I think they expected me to be fluffy because I preach that mindset is key  (but only when you add aligned action).
The reality is this...
🩰 I dress in pink
💃 I am a woman
🦄 I am an energy integrator
🦩 I am a mindset queen
💰 I get results because I am like a dog with a bone!
🤷 And I take no prisoners...
this is what I just emailed a client in response to a question about which action to take (yes you get full email access to me when we coach, I am ALWAYS here for you to bolster your mindest, keep on track and make your business growth so much faster)...
"Don't be a pussy and fall into fear again - you got this business superstar!" 🤣🤣🤣
You might as well know right up front, that I call a spade a spade and I swear (there is a reason, and it's to do with breaking social expectations and power but that is another long story for another day).
I WILL call you out on your bullshit, but this is always done with your highest growth in mind - I know when to support you, when to challenge your growth, and when you shake you out of a funk, cause well, I have been doing this a LONG LONG LONG time and I coach intuitively.
Coaching intuitively means that I am able to meet you where you are at, and whatever you need at any given point is what you will be coached on, of course, on top of the things that you choose to work on.

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